Our story
SoPlugged began with a clear vision: to make it easy for Canadians to find and support Black-owned businesses in their communities. What started as a simple directory has grown into a social enterprise, rooted in the belief that empowering Black entrepreneurs and creators has the power to transform entire communities.
Our journey started with one question—How can we close the gap for Black entrepreneurs who often face unique challenges in visibility and resources? From this question grew a purpose-driven mission to create spaces where Black businesses and creators are seen, supported, and celebrated.
Our platform serves as a bridge—connecting Black business owners with opportunities that may have been out of reach before. Whether through our directory, events tailored to empower and educate, or collaborative spaces for creators, SoPlugged is here to amplify Black voices and support the growth of Black-led brands. workshops and networking events designed to foster skill-building and community, each SoPlugged initiative is a step toward levelling the playing field for Black businesses.
We believe in the ripple effect of supporting Black entrepreneurship; each business that grows brings new opportunities and strengthens our communities. As we continue to build partnerships, expand initiatives, and nurture the visionaries behind Black-owned businesses, our goal remains the same: to be the trusted foundation that moves Black businesses forward, one step closer to their potential, one connection at a time.
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Empowering Black entrepreneurs and creators in Canada
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