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Business
CHIEF is an affordable luxury fashion brand that transforms everyday essentials into statement pieces, adding a touch of “jara” to any outfit. We specialize in taking minimalist designs and enhancing them with maximalist flair and making culturally resonant fashion statements drawing inspiration from African heritage we aim to create pieces that allow our community to stand out effortlessly. While we currently focus on items like bags and totes, CHIEF is about bringing a unique style essence to fashion, with room to expand our offerings in the future.

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